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Fulcrum, the UK’s trusted utility services partner, today announced the operational launch of a groundbreaking new ‘alliance organisation’ operating under the Fulcrum brand and involving unique levels of collaboration by delivery partner McNicholas.

The new organisation, the first of its kind in the sector in mainland Britain, represents a radical shift in Fulcrum’s supply chain model with McNicholas now actively contributing to the achievement of shared business goals and sharing leadership of alliance activity through a joint Board.

 “This move has been driven by our ambition to strip away the complexity and confusion faced by customers in the sector and give them simple, clear lines of communication and total clarity in delivery and accountability,” said Fulcrum CEO Martin Donnachie.

“McNicholas vehicles and operational teams delivering for Fulcrum will be working under the Fulcrum brand. The seamless nature of the way we now operate means we can not only offer customers more competitive pricing but also provide a single allocated Project Engineer to supervise and control all aspects of their project’s delivery.

Mr. Donnachie continued: “Industry surveys show time and time again that utility installation customers are frustrated by the lack of clarity and confusion around ownership and accountability between suppliers and their contractors. In an alliance organisation there is no room for that. We are one team working to one agenda and one priority – our customers.”

Welcoming the new opportunities created by the alliance relationship, McNicholas CEO Barry McNicholas said that a similar arrangement between the company and Phoenix Natural Gas in Northern Ireland had been transformational in terms of business growth for both parties.

“This is a proven model which meets Fulcrum’s desire to deliver sector-leading levels of service to customers by capitalising on the efficiencies and focus gained through concentrating on core competencies and working as if we were a single entity,” said Mr. McNicholas.

“The open, co-operative relationship we have in alliance means we share our strengths to the customer’s benefit – Fulcrum in technical know how and design expertise and ourselves in logistics, mobilisation and operational delivery.”

The new alliance organisation follows Fulcrum’s signing of a five-year framework deal with McNicholas as the company’s sole contractor for utility connection works in England and Wales.

Under the resulted alliance agreement, Martin Donnachie and Barry McNicholas lead a joint Board with shared financial objectives alongside McNicholas Networks Managing Director Roger Willey and Fulcrum Operations Director Ian Foster.

Fulcrum Operations Board

The executive team leading the new Fulcrum alliance organisation. (L-R) Barry McNicholas (CEO McNicholas) Ian Foster (Fulcrum Operations Director) James Alexander (Fulcrum Head of Operations) Roger Willey (McNicholas Networks Managing Director) and Fulcrum CEO  Martin Donnachie.

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